Portfolio
Monthly PPC Campaign Report
Industry: Real Estate
Campaign Period: Feb 11 – March 11, 2023
Client Budget Range: $1000–$2500
Our Results
Overall Metrics:
10.8k
Impressions: 10.8K
854
Clicks: 854
7.9%
CTR: 7.9%
25
Conversions: 25
$61.18
Cost per Conversions
$1.79
Average CPC: $1.79
Results Achieved
- Strong CTR (7.9%): A reflection of well-targeted and compelling ad campaigns.
- Diverse Conversion Types:
Appointment Forms: 5 - Phone Call Clicks (from site): 10
- Call From Ads: 17
- Call Click Location Ads: 24
- Cost Efficiency: The average CPC was maintained at $1.79, with a cost-per-conversion of $61.18.
What We Did?
- Campaign Setup and Targeting:
Designed audience-specific ad groups to reach real estate buyers and sellers in local markets.
Created ad copy with a focus on local keywords to attract high-intent traffic.
- Budget Management:
Allocated daily budgets strategically to focus on high-performing days. - Monitored CPC to ensure cost-efficiency while maintaining lead quality.
- Advanced Conversion Tracking: Implemented tracking to capture leads from phone calls, form submissions, and ad clicks.
- Continuous Optimization:
Monitored performance daily to tweak keywords, bidding, and ad creatives for better engagement and conversions.
Challenges We Faced
Low Initial Conversion Rates:
- Some days in the early stages of the campaign had 0% conversions.
- Quick adjustments were made to improve conversion rates.
CPC Fluctuations:
- The average cost-per-click (CPC) ranged from $1.20 to $2.57.
- Adaptive bidding strategies were applied to address this issue.
Our Approach
Data-Driven Optimization:Regularly analyzed performance data to make informed adjustments.
Focused on improving ROI by identifying and prioritizing high-performing keywords and ads.
Personalized Strategies:Tailored campaigns specifically to align with real estate buyer behavior and regional preferences.
Our Unique Selling Points (USPs)
Industry Expertise: Deep knowledge and proven track record in real estate PPC campaigns.
Personalized Approach: Tailored strategies designed to meet the client’s specific goals and challenges.
Data-Driven Execution: Continuously monitored and optimized the campaign to maximize ROI.
Summary
This PPC campaign successfully delivered strong results within the client’s budget. Despite initial challenges, our strategic adjustments ensured significant improvements in performance, leading to 25 conversions at a cost-effective $61.18 per conversion. Our targeted approach, continuous optimization, and focus on lead quality proved instrumental in achieving success for the client’s real estate business.
Long-Term Google Ads Campaign Report
Industry: Real Estate
Project Duration: 6+ Months
Client Budget Range: $10,000+
Our Results
Overall Metrics:
67.1M
Total Interactions: 67.1M
8.73B
Impressions: 8.73B
832K
Conversions: 832K
$95M
Total Cost: $95M
Consistent Growth:
Delivered measurable increases in interactions, impressions, and conversions over the years.
Improved ROI by aligning ad strategies with audience behavior and market trends.
What We Did?
Launched multi-year Google Ads campaigns targeting key real estate markets.
Utilized advanced audience segmentation to attract home buyers, sellers, and investors.
Scaling for Growth:
Gradually scaled campaigns by increasing budgets and optimizing for high-performing areas.
Focused on both mobile and desktop users, ensuring a consistent user experience across
devices.
Challenges We Faced
High Initial Costs:Real estate is a competitive industry with high CPCs, requiring careful
budget allocation.
Diverse Device Preferences:Ensuring optimal ad performance across mobile phones, tablets,
computers, and TV screens.
Our Approach
Data-Driven Optimization:Regularly analyzed performance data to make informed adjustments.
Focused on improving ROI by identifying and prioritizing high-performing keywords and ads.
Personalized Strategies:Tailored campaigns specifically to align with real estate buyer behavior and regional preferences.
Our Unique Selling Points (USPs)
Data-Driven Decisions:Weekly monitoring of impressions, interactions, and conversions to
identify trends and implement changes.
Device-Specific Targeting:Optimized ad performance across multiple devices, ensuring no
audience segment was overlooked.
Focus on Conversion Optimization:Consistently adjusted ad strategies to improve
conversion rates over time.
Delivered measurable increases in interactions, impressions, and conversions over the years.
Improved ROI by aligning ad strategies with audience behavior and market trends.
Summary
This multi-year Google Ads campaign transformed our client’s digital marketing outcomes in
the real estate sector. With over 67 million interactions and 832,000 conversions, we
delivered exceptional results while optimizing costs within the $95M spend. By leveraging
data insights, continuous optimization, and a customer-centric approach, we achieved
substantial growth, helping the client dominate their market over the campaign’s duration.
Google Ads Campaign Report
Industry: Real Estate
Project Duration: 6+ Months
Client Budget Range: $10,000+
Our Results
Overall Metrics:
1.17M
interactions: 1.17M
829K
Conv. Value: 829K
14.2K
Conversions: 14.2K
$125K
Cost: $125K
Campaign Description
We embarked on a comprehensive Google Ads campaign tailored for the real estate industry. Our strategy involved a meticulous blend of keyword research, audience targeting, ad copy optimization, and continuous performance monitoring. We leveraged Google’s powerful tools and insights to identify high-intent search queries and craft compelling ad creatives that resokey Metrics
Key Results and Metrics Achieved:
The campaign yielded impressive results, surpassing expectations across key metrics. We achieved a significant increase in website traffic, driving a substantial number of qualified leads. Conversion rates also saw a notable uptick, translating into a higher return on investment (ROI).
Our expertise lies in our data-driven approach and deep understanding of the real estate landscape. We possess a proven track record of developing and executing successful Google Ads campaigns that deliver measurable results. Our commitment to continuous optimization ensures that campaigns remain agile and adapt to evolving market dynamics
Challenges We Faced
One of the primary challenges we faced was the highly competitive nature of the real estate market. To stand out from the crowd, we employed precise keyword targeting, focusing on long-tail keywords with lower search volume but higher conversion potential. Additionally, we implemented robust audience targeting strategies, honing in on specific demographics, interests, and behaviors to reach the most qualified leads.
Summary
As a Google Ads specialist with a proven track record in the real estate industry, we possess the skills and experience to drive impactful results for your business. Our data-driven approach, combined with a deep understanding of customer behavior, allows us to create targeted campaigns that deliver exceptional ROI. Let us leverage our expertise to elevate your online presence and achieve your real estate marketing goals
Revamping Google Ads for a Property Portal by Growth Catalyst Guru
Industry: Real Estate
Project Duration: 6+ Months
Client Budget Range: $10,000+
Our Results
Overall Metrics:
202%
Increase in Conversion Rate
21%
Decrease in Cost per Conversion
245%
Increase in Conversion
The Situation: Stale Performance, Frustrated Client
In late 2020, a prominent nationwide property portal sought help to revitalize their Google Ads campaigns. Dissatisfied with their previous agency’s lack of results and outdated reporting practices, the client was struggling to justify the high management fees.
Their campaigns had stagnated for months and worsened significantly in November 2020. With a maximum cost per conversion target of £20, they needed immediate results. That’s when Growth Catalyst Guru joined the team on 1st December 2020, armed with a clear goal: deliver more qualified leads at a sustainable cost.
The Diagnosis: Data Deficiency & Lack of Strategy
Growth Catalyst Guru began with a comprehensive review of the existing account setup and previous agency reports. Here’s what was uncovered:
- Outdated Reports: The previous agency delivered Word documents with manually created tables, no live data, and vague “next steps.” Only one of nine action points had been implemented in three months.
- Inefficiencies in Campaigns:
- Poor-performing keywords were draining the budget.
- Profitable campaigns weren’t being scaled.
- Negative keyword lists were incomplete, allowing irrelevant traffic to flood the account.
The Plan: Fix, Optimize, and Scale
Step 1: Fixing the Basics
- Verified proper goal tracking setup to ensure reliable data.
- Conducted a deep dive into search query reports to identify irrelevant terms and updated the negative keyword list with 100+ entries.
- Audited landing pages using Google Analytics metrics like bounce rate, goal flow, and time on page while setting up Hotjar to gather additional insights.
Step 2: Optimizing Campaigns
- Paused severely underperforming campaigns and keywords.
- Added new long-tail keywords identified from search queries to improve relevance and CTR.
- Implemented ad schedules to target the most effective times of day.
- Reworked account structure to simplify management and improve results
Step 3: Scaling for Growth
- Created remarketing campaigns to re-engage visitors who didn’t convert initially
- Focused on improving Quality Scores, which led to a significant drop in cost per click (CPC).
- Tested new bid strategies, including automated bidding, to maximize results
The Results: A Turnaround in Three Months
December 2020 (First Month):
- Reduced Cost per Conversion (CPA) to £21.54.
Improved campaign structure, laying the foundation for scalable growth.
January 2021:
- CPA dropped further to £14.21, surpassing the target of £20.
- Increased monthly budget by £8,000, leveraging positive momentum to capture more leads.
- Reduced average CPC from £0.29 to £0.20 by improving ad relevance and Quality Scores.
February 2021:
- CPA decreased to £13.17, well below the target.
- Conversions increased significantly, all while maintaining an average CPC of £0.19
Lessons Learned
- Proactive Campaign Management: Regular audits and updates to campaigns are crucial to ensure performance doesn’t stagnate.
- Quality Over Quantity: Targeting high-intent keywords and refining audience selection improved lead quality while reducing costs.
Data-Driven Decisions: Using analytics tools and search query reports helped uncover opportunities that the previous agency missed.
Summary
Thanks to Growth Catalyst Guru, the property portal’s Google Ads campaigns experienced a 245% increase in conversions and significantly reduced costs within just three months. This success story showcases how a data-driven, strategic approach can transform even the most stagnant campaigns into powerful tools for lead generation.
Are you ready for your own success story? Let Growth Catalyst Guru guide you to higher conversions and lower costs. 🚀
Mastermine Investments: Social Media Advertising Case Study
Industry: Real Estate
Project Duration: 90 Days
$1.43 Cost Per Lead (CPA)
Background
Mastermine Investments, LLC is a real estate company specializing in coaching, consulting, and mentoring. Their mission is to empower individuals with financial freedom and economic independence through wholesale real estate services.
Facing challenges in lead generation, Mastermine Investments sought Growth Catalyst’s expertise to increase their lead volume efficiently and cost-effectively.
Campaign-Level Performance
- Generated 523 leads in just 90 days at an impressive cost per acquisition of $1.43 per lead
- Lookalike Audiences: Targeted users resembling existing customers and clients, based on demographic and behavioral data.
- Cold Audiences: Reached new potential customers who fit Mastermine Investments’ ideal client profile.
- Custom Audiences: Included website visitors and users who interacted with their Facebook page and posts, leveraging brand familiarity to build trust and improve conversions
Conclusion
Like many companies in the real estate sector, Mastermine Investments, LLC aimed to boost lead generation. Through carefully designed social media campaigns, we successfully targeted high-potential audiences. By focusing on engaged users, such as website visitors and social media followers, we established trust and positioned Mastermine Investments as a reliable choice over competitors.
As a result, our efforts generated 523 leads within three months, giving Mastermine Investments the momentum to continue growing their business.
Skystone PPC Case Study: Driving Results Through Google Ads
Industry: Real Estate
Services Provided : PPC Management Services
Client Budget Range: $10,000+
Our Results
Overall Metrics:
57
Conversions
7.58%
Conversion Rate
$4,077
Total Cost
$69.92
Cost Per Conversion
Background
Skystone Acquisitions, based in Atlanta, Georgia, is a leading wholesale real estate investment brokerage. With a team of expert agents and a data-driven approach, Skystone provides end-to-end assistance in the real estate investment process.
In March 2019, Skystone partnered with Growth Catalyst to explore the potential of Google Ads as a reliable source for generating high-quality leads.
Our Strategy
Real estate is a competitive industry with higher-than-average costs per click, especially for real
estate-related keywords that average around $5 per click. To maximize results, we focused on
driving conversions with an exceptional conversion rate, aiming for a rate significantly higher
than the industry benchmark of 2%.
By crafting targeted ad campaigns and optimizing continuously, we achieved remarkable
success.
Summary
Operating in the competitive real estate industry demands a strategic approach to stand out. For
companies like Skystone Acquisitions, finding and converting high-quality leads is crucial to
success.
With Growth Catalyst’s tailored Google Ads strategy, Skystone achieved a standout 7.58%
conversion rate and secured 57 highly qualified leads. This case study underscores the
importance of targeted, data-driven PPC campaigns in driving tangible results for real estate
investment brokerages.
Skystone Acquisitions: SEO Case Study
Industry: Real Estate
Services Provided : PPC Management Services
Client Budget Range: $10,000+
Our Results
Overall Metrics:
1,722
Conversions
5.39%
Conversion Rate
$89,816
$89,816.31 Cost
Background
Skystone Acquisitions specializes in real estate investment and acquisitions. A client since 2016, they turned to Growth Catalyst for SEO solutions to elevate their digital visibility. Our expertise ensured that their target audience could find them more effectively, converting clicks into valuable leads.
In addition to SEO, University Realty, a branch focusing on off-campus student apartments in Philadelphia (serving students at the University of Pennsylvania, Drexel University, and others), relied on
Google Ads to drive lead generation.
Services Provided
• Search Engine Optimization (SEO)
• PPC Management Services
Campaign Insights
Google Ad Campaign Results
• 1,722 Conversions: Achieved through highly targeted campaigns.
• 5.39% Conversion Rate: Demonstrating the efficiency of ad performance.
• $89,816.31 Total Cost: Well-managed budget, delivering strong ROI.
Summary
Skystone Acquisitions sought to enhance their search engine optimization, and our tailored approach
delivered exceptional results. Starting with zero first-page rankings, we successfully positioned them on
the first page for five high-value keywords. This strategic improvement led to nearly 200 high-quality
leads, significantly boosting their business growth.